To say that SAM's Diner is family oriented is an understatement. We feel close with the staff as well as the patrons.
It is easy to please at SAM's because the food actually tastes good! It's not prepped to death but rather made to order and smothered and covered in love.
Market Street can be intimidating in the heart of San Francisco but SAM's is a place where you can feel at home.
We believe that the biggest reason for this is the noise. It's a mix of old sounds and new sounds.
The sizzle of eggs crackling on the flat top to the drip of Italian roasted coffee in its pot.
The familiar noise of patrons' excitement as they watch the game on the big screen. It's the wealth of community and atmosphere.
It's the historic character of the building and colorful art that line the walls.
It's especially calming to hear the resonance of people talking with friends and loved ones, in many more than one language.
Even the hum from the milkshake machine and the accompanying gasps at the bar as we pour these fluffy ice cream elixirs.
So, is loving the noise all that strange? Not really. At SAM's there's always old and new sounds to hear, and we hope it stays that way.
